2009.10.07 14:14

"Web 2.0 시대, 거대한 변환이 시작된다" 라는 거대한 부제를 가진 이 책 <Big Switch>는 챕터만 보더라도 11개의 거대한 스위치들을 볼 수 있다.
세계적인 경영컨설턴트인 니콜라스 카(Nicholas Carr)가 제시하는 디지털 시대의 비즈니스 방향을 볼 수 있는 책이다. 참고로 저자는 <이코노미스트>가 뽑은 글로벌 CEO 132인에 뽑히기도한 IT 비즈니스계에 막강한 영향력을 가진 인물로서 2008년에 출간된 "빅스위치"는 아마존(Amazon.com)에서 베스트셀러를 기록했다.

<Big Switch> with the subtitle " Web 2.0 age, huge inovation is started" is showed huge 11 switches from each chapter.
The author, Nicholas Carr who is one of the global managment consultant guided the direction of business in digital age. For your information, he is one ot the global CEO 132 people who are chosen by Economist and has a strong power in IT business field. This book was recorded the bestseller in Amazon.com.

사실, 책 내용은 그렇게 쉽게 읽혀지는 책은 아니지만, 웹2.0시대와 더불어 앞으로의 디지털 산업을 가늠해볼 수 있는 이야기들이 담겨있다. 그리고 전기나 인터넷 등 테크놀로지의 탄생부터 그로 인해 인류에 미치는 우리의 삶과 경제구조의 변화를 대략적으로 짚어 주고 있다.
이 책의 원래 부제 "에디슨에서 구글까지 세계를 다시 쓰다"처럼 다양한 주제들을 조목조목 짚어주고 있다.
 
Actually, this book is not easy to read quickly but there are useful information that we could figure out the future digital industry in web 2.0 age. Also, it is explained that what changes our life and economic structures from electricity, internet and technologies.
Like original subtitle "The Big Switch: Rewiring the World, from Edison to Google", this book is showed various topics from each section.

1990년 월드와이드웹 발명
1999년 무료 소프트웨어 프로그램 형태의 냅스터 출현
          (웹 2.0으로 불리게 된 제2의 인터넷 시대의 서막)
지금, 냅스터는 사라졌지만 인터넷을 통해 컴퓨팅 서비스를 제공하는 사업은 폭발적으로 증가하고 있다.
마이스페이스, 페이스북, 유튜브 등....

1990. Invented World Wide Web
1999. Showed free software program "Napster"
        (The beginning of Second Internet Age which is called Web 2.0)
Now, even though Napster is disappeared, there is a explosive increase of business which is provided computing services like MySpace, Facebook, YouTube and so on.

이러한 변화들이 당시에는 작은 충격이었을지 모르지만, 현재 상상도 못할 만큼 많은 패러다임의 변화를 이끌어내고 있는 것이다. 그리고 구글의 디자인 LLC 에서 만든  "세상에서 가장 큰 컴퓨터"  이야기처럼 우리가 알지 못했던 이상의 이야기들이 펼쳐져 있다. 아마도 디지털 산업에 관심이 있다면, 누구든 한번 읽어볼만한 책인것 같다.

It might be a small shock when it showed for the first time but they made a Paradigm Shift that we can't even imagine now. Also there are more stories that we didn't even know like "the biggest computer in the world " made by Google's Design LLC. If you are interested in digital industry, I recommend this book.

P.S 생각지도 못한 추석 선물을 선사해주신 떡이떡이님 완전 감사합니다^^ㅋㅋㅋ



  • Raycat 2009.10.08 23:13 신고

    영어를 잘하시구나.. 나두 공부해야 하는데..ㅡ.ㅡ;;;

    • bong^^ 2009.10.09 11:01 신고

      ㅎㅎㅎ 아니 그런 부끄러운 말씀을;;
      Fallen Angel님은 사진으로 전문분야를 가지고 계시잖아요~ 저는 이쪽으로 좀더 집중할까 고민중임다ㅋㅋ

  • 핫스터프™ 2009.10.09 01:44 신고

    책은 한글인데 영어가 난무하길래 뭔가 했습니다.
    영어 잘하시는 분들은 대략 부럽습니다>_<
    그나저나 책의 내용이 참 알차보입니다.
    요약을 잘해주셔서 요약만으로도 읽은티를 낼것같다는 느낌이랄까요?ㅎㅎ

    • bong^^ 2009.10.09 11:02 신고

      안녕하세요~ ㅎㅎ 도움이 되신다니 저야말로 감사하네요.
      사실 저도 아직 읽고 있는 중이라서...
      관심 있으시다면 정말 권해드리고 싶어요, 꽤 재미있는 스토리가 많더라구요^^ 앞으로 종종 뵐께요~!

  • Mark 2009.10.09 16:28

    Hi baby, sorry has been a while.
    Sounds like your kinda book, i know nothing about businesses or management, so im lost in it.
    But i know you would have liked it and found it useful.
    Darling, you dont give yourself enough credit with your English abilities.
    You write well and understand what you're saying, what else can people ask, it's not your primary language, but i know 100% you will only get better.
    Darl, sorry to ask, but i notice you haven't used my whale watching pictures or our fishing trip.
    I guess you're not interested in that, thought you made a draft and ready. Anyway, not complaining, just expected it, sounded like you liked my idea.
    Anyway, i love you and it's ok you dont wanna do it, might be boring, but thats my hobbies.
    Take care and remember i will always love you dear, i miss you so much and can't wait to finish my training and have you here.

    • bong^^ 2009.10.09 19:34 신고

      Hi darling, thanks for you comments. darling! you know I am interested in all kinds of activites doing with you. I'm sorry but it's in my draft file and the photos are not ready. I'd love to write about that. You will see it very soon baby.
      You always make me feel good saying praise of my english. hehe~~ thanks.
      I love you so much too. take care of yourself. hehe~ my swiller :)

  • 당당~ 2009.10.09 17:50 신고

    아, 이 책 재미있겠네요. 기회되면 협회에서 한 번 소개해야겠습니다. 표지도 참 깔끔한 느낌;

    • bong^^ 2009.10.10 13:05 신고

      안녕하세요~ 당당님^^
      한번 읽어보시면 재미있을거 같아요~
      IBM 회사가 처음엔 제표기(구멍뚫어서 자료를 보관하는 종이)를 만드는 회사였다네요ㅋㅋ
      International Business Machine Corporation.

  • Mark 2009.10.10 23:24

    I only praise when you do well, of course i love you and want you to feel good..... But you deserve all that i say.
    Darling i know you like my interests as i like yours. I wasn't complaining about not doing it yet, i just thought it was a nice idea and you liked it, sorry i said darling, but i never meant to make you explain, i love you and take your time, i know you will do.
    Love and waiting for my Bongsun, i can't wait to have you.
    Goodbye my swiller and only love.

    • bong^^ 2009.10.13 00:05 신고

      hehe~~ thanks darling~~~
      you encourage me very much. you make me feel better and confident, hehe~~ you will see the whale watching so soon.
      love you too and cant wait to see you soon.
      bye my chicken baby.

  • Maxmedic 2009.10.11 01:44 신고

    오호 댓글만 봤는데 상당히 재밌을거 같은데요?ㅋ IBM에 제표기 제조회사였다니!ㅋ

    • bong^^ 2009.10.12 23:59 신고

      저도 아직 읽고있는데...꽤 흥미로운 이야기들이 많답니다. Maxmedic님 포스팅 즐겁게 읽었습니다~~ 앞으로 종종 뵈요^^

  • Mark 2009.10.13 23:48

    Darling, it's ok. It's not for me, just thought you would like to do different things on your blog, especially about Australia. Your future home.
    I am happy to see it, but i dont ask for my interest.
    I love you so much and appreciate how you love me and willing to come here, i will always love you and treat you like a princess and cherish your time and life with me.
    I owe you so much, it's my will to look after you and provide for our future.
    Take care my baby, don't worry about doing the whale watching and fishing for me, i go away soon and dont have much time to see.
    So do it as you wish, no preasure from me, never from me.
    Even as my wife, i want u to have freedom and your owns interest. I love for you to have fun things in your life, i can help with that.
    Hehehe, i love you so much and can't wait to see you.........
    Bye baby Bong.

    • bong^^ 2009.10.16 09:48 신고

      Hi darling, I hope that you like the new post in my blog. Thanks for your all comments and advice,hehe~
      Darling, I know you're leaving soon and it's not gonna be long. I will be waiting for you like now.
      Take care and enjoy your training. I pray for you. I love you so much too~
      Bye darling ^^

  • 미돌 2009.10.14 23:32 신고

    떡이떡이님이 bong님에게 멋진 책을 선물했군요~ 저도 꼭 빌려주세요~

    • bong^^ 2009.10.16 09:43 신고

      하핫;; 그러게요~ 저야 뭐 덤으로 받은 기분이라ㅋㅋㅋ
      미돌님도 좋아하실듯~ 1차로 빌려드리겠슴다^^